Most network marketing novice do asks, “Am running out of my warm market. How can I get out of my comfort zone and start meeting people to show my business to?” I can relate to that in a GREAT way! As I was running out of my warm audience and wanted more prospects so I do go to the mall (you know a lot of people are there) and most times I do walk around for more than 4 hours and meeting few people on the way but I’d achieve absolutely NOTHING! Even though I was not really good prospecting in the cold market, I knew network marketing was a great vehicle to financial freedom! Keep reading… I want to share with you some helpful prospecting tips and strategies that work really great in every network marketing company to help you create financial freedom. These tips and strategies are what the professionals and the top figure earners use and that gives them the certainty that even thou you drop them off in any city in the world that their company does business in, take ...
In
a time when computers are in our pockets, customers find themselves more and
more educated on products and companies. With a world of knowledge at their
fingertips, customers don’t need to be told what they want or need. They are
going out and finding it themselves. This means that marketing has to evolve to
keep up.
As marketers, we live
in a thriving business-to-business environment. We’re also in an age where the
internet, smartphones and other electronic devices play a huge role in levels
of success among companies and brands. B2B marketing can be determined by the use
of all kinds of digital channels, from social media to video to email — and
oftentimes, all of the digital channels intertwine to create a masterpiece your
company can be proud of.
The
art of successful marketing always has involved the process of connecting with
your audience in an effort of having them believe in your product. Today, that
art more than fiddles with anything and everything digital. Think about it: How
many people you know DON’T use Facebook or DON’T communicate via email or DON’T
interact with the help of smartphones and tablets?
If
you’re still the dinosaur living in the prehistoric world of marketing, we
salute you for holding on to your principles. However, in this business of
change, regardless of your age or your beliefs, marketing evolves every day,
and to be successful, it’s a good idea to get with the times. Digital marketing
is in — and it isn’t going anywhere.
Let’s
throw the dinosaurs a bone here (no quip intended). When it comes to running a
successful business, leveraging the necessary marketing techniques for the
benefit of your target audience is key. If your audience functions more on the
traditional approaches of marketing (i.e. mail flyers, print ads or TV or radio
hits), by all means use traditional marketing. But the goal is to know your
target audience, and in this day and age, most of your audience watches
something on Facebook, Instagram, YouTube, Twitter or some other form of social
media. You’ll be most successful if you take a multi-channel approach that
includes your traditional media, combined with digital campaigns. They can –
and should – work hand-in-hand.
Traditional
marketing has its advantages, but one major downside is that the interaction
with the company and the customers can be minimal. To add, print and radio ads
can be experience. Digital marketing provides a high-quality product with an
ability to engage with your audience. In many occasions, interaction with
customers and potential customers is strongly encouraged, as you can get the
real-time experience. To add, you can deliver a campaign to your target
audience from a global standpoint through digital marketing — and it can be
done fairly inexpensively.
Return
on investment is another huge factor in marketing. The objective is to
stimulate your target audience, generate a steady flow of traffic and convert
it all into leads, which can turn into sales. It’s been noted in several reports that
email marketing has an incredible ROI. If you’re truly understanding and
implementing email marketing, social media marketing, content marketing, SEO
and the like, and if you’re working with a target audience that’s all about
operating via online capability, there’s a good chance that you and your brand
are doing very well.
Per
a study by eMarketer,
84 percent of companies in the United States with 100 employees or more and
that “distribute non-promotional content for marketing purposes” find great use
for digital content marketing.
Digital
marketing isn’t going anywhere, the same way that electronic devices are here
to stay. Everywhere you go, you’ll see someone pushing buttons on a laptop,
tablet or smartphone, whether it’s business-related or personal. According to
this infographic,
the average American spends more than 7.6 hours online a day. It only makes
sense to cater to the consumer for the good of selling your brand.
Keep
the old-school tactics as part of your knowledge and marketing savvy, but in
the sense of growth and to reach out to an evolving audience, make sure digital
marketing is a major part of your daily routine. After all, it isn’t going
anywhere anytime soon.
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